After answering concise questions about potential new products, the interface performs calculations of Net Present Value and ROI, allowing for risk adjustment of these estimates, and summarizes the set of products in comprehensive graphs that allow visual comparison of new product options.
This valuable decision aid is unique. There is no existing software that provides the same functionalities in one easy-to-use interface. The tool integrates various validated portfolio management techniques, including profitability estimates, risk-return trade-offs, and growth into new markets and technologies.
The tool is also simple and intuitive. After minimal data entry, the tool automatically performs calculations and graphs results in the form of rankings and bubble-diagrams.
Prioritizing new product development opportunities is often based solely on ROI calculations and then assuming all other factors to be equal. We know this isn’t true, but have not had a process to deal with it. The npdportfolio is a tool that provides a more complete analysis by factoring both market risk and technical risk in new product development considerations.
